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Marketing
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Advertising Media Planning: A Brand Management Approach, Second Edition
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Publication Date: January 2008
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Advertising Media Workbook and Sourcebook, Second Edition
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Publication Date: January 2008
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Readings in Advertising, Society, and Consumer Culture
Edited by: Roxanne Hovland; Joyce Wolburg; Eric Haley |
Publication Date: June 2007
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When Ads Work: New Proof That Advertising Triggers Sales, Second Edition
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Publication Date: September 2006
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Advertising Account Planning: A Practical Guide
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Publication Date: March 2006
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The Elements of International English Style: A Guide to Writing Correspondence, Reports, Technical Documents, and Internet Pages for a Global Audience
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Publication Date: February 2005
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Advertising, Promotion, and New Media
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Publication Date: October 2004
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The Intentional Entrepreneur: Bringing Technology and Engineering to the Real New Economy
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Publication Date: April 2004
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The Rise of the Hispanic Market in the United States: Challenges, Dilemmas, and Opportunities for Corporate Management
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Publication Date: December 2003
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Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity
Authored by: Shelby Hunt |
Publication Date: February 2003
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Foundations of Marketing Theory: Toward a General Theory of Marketing
Authored by: Shelby D. Hunt |
Publication Date: June 2002
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What's in a Name?: Advertising and the Concept of Brands, Second Edition
Authored by: John Philip Jones; Jan S. Slater |
Publication Date: February 2003
    
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