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Marketing
Advertising
Marketing
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Visual Identity: Promoting and Protecting the Public Face of an Organization
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| Information: 176pp. Tables, figures, bibliographic references, index.
Publication Date: July 2009. |
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Advertising, Society, and Consumer Culture
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| Information: 206pp. Tables, figures, references, index.
Publication Date: March 2010. |
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Advertising and Public Relations Research
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| Information: 336pp. Exhibits, bibliographic references, index.
Publication Date: February 2010. |
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Building Customer-Brand Relationships
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| Information: 368pp. Tables, figures, bibliographic references, index.
Publication Date: February 2009. |
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The Science and Art of Branding
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| Information: 592pp. Tables, figures, references, index.
Publication Date: October 2008. |
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Advertising Management
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| Information: 232pp. Tables, figures, sidebars, references, index.
Publication Date: February 2009. |
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Cases in Advertising Management
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| Information: 144pp. Cases, exhibits. Instructor's Notes are available on the MES website.
Publication Date: February 2009. |
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Advertising Media Planning: A Brand Management Approach, Second Edition
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Publication Date: January 2008
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Advertising Media Workbook and Sourcebook, Second Edition
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Publication Date: January 2008
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Advertising Account Planning: Planning and Managing an IMC Campaign, Second Edition
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| Information: 226pp. Tables, figures, index.
Publication Date: October 2010. |
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Advertising, Promotion, and New Media
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Publication Date: October 2004
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What's in a Name?: Advertising and the Concept of Brands, Second Edition
Authored by: John Philip Jones; Jan S. Slater |
Publication Date: February 2003
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Product Planning Essentials, Second Edition
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| Information: 280pp. Tables, figures, bibliographic references, index.
Publication Date: March 2011. |
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Political Marketing: Theoretical and Strategic Foundations
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| Information: 352pp. Tables, figures, references, name index, subject index.
Publication Date: March 2011. |
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Consumer Behavior in Action: Real-Life Applications for Marketing Managers
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| Information: 648pp. Exhibits; glossary; bibliographic references; index; instructor's manual; test bank of true/false questions, multiple choice questions, and short answer questions; PowerPoint slides.
Publication Date: August 2010. |
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Essentials of International Marketing
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| Information: 432pp. Exhibits, glossary, bibliographic references, company index, subject index.
Publication Date: July 2010. |
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Marketing Theory: Foundations, Controversy, Strategy, Resource-Advantage Theory
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| Information: 512pp. Tables, figures, bibliography, name index, subject index.
Publication Date: January 2010. |
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Essentials of Business Research Methods, Second Edition
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| Information: 496pp. Exhibits, boxes, case studies, glossary, review questions, bibliographic references, index. Files on mesharpe-student.com include questionnaires, surveys, and reports found in the book, as well as SPSS and Excel instructions.
Publication Date: January 2011. |
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Sales Management: Analysis and Decision Making, Seventh Edition
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| Information: 424pp. Tables, figures, exhibits, cases, bibliographic references, index. Instructor's materials available on our website.
Publication Date: October 2008. |
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Satisfaction: A Behavioral Perspective on the Consumer, Second Edition
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| Information: 544pp. Tables, figures, references, name and subject indexes.
Publication Date: January 2010. |
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Controversy in Marketing Theory: For Reason, Realism, Truth, and Objectivity
Authored by: Shelby Hunt |
Publication Date: February 2003
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Foundations of Marketing Theory: Toward a General Theory of Marketing
Authored by: Shelby D. Hunt |
Publication Date: June 2002
    
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