“Review of Marketing Research (RMR), under the able editorship of Naresh K. Malhotra, fills a major gap in the marketing discipline. The editorial board consists of some of the top scholars in the field and the inaugural issue contains outstanding articles by leading marketing scholars. I expect that RMR will play a significant role in shaping the future of research conducted in marketing.”

—Vijay Mahajan,
John P. Harbin Centennial Chair in Business,
The University of Texas at Austin

“I enthusiastically endorse the Review of Marketing Research annual series. The marketing discipline is at a point in its development where an annual review series is a must. No other publication fulfills this need. Naresh Malhotra is an accomplished scholar who will do an outstanding job as the editor of the review series. The editorial review board he has assembled is impressive. The quality of the papers and authors in the first volume is very high to say the least. Clearly, this series will serve to promote high quality research in the marketing discipline by informing all of us of the present state-of-the-art. I commend the venture and recommend that every serious marketing scholar, marketing researcher, and library should subscribe to the review series.”