Review of Marketing Research is a new annual publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. Each of the articles in this publication will review the literature in a particular area, offer a critical commentary, develop an innovative framework, and discuss the future developments, in addition to containing specific empirical studies. An article may also have a section on Implementation.
     In contrast to traditional journals such as the Journal of Marketing Research, Review of Marketing Research will publish much longer articles that are not only theoretically rigorous but are more expository and also focus on implementing new marketing research concepts and procedures. Each article should address the following issues:

· Critically review the existing literature;
· Summarize what we know about the subject—key findings;
· Present the main theories and frameworks;
· Review and exposition of key methodologies;
· Identify the gaps in literature;
· Present Empirical Studies (for empirical papers only);
· Discuss emerging trends and issues;
· Focus on international developments;
· Suggest directions for future theory development and testing;
· Recommend guidelines for implementing new procedures and concepts.

Potential authors are free to exercise their creativity in adding to this format and expressing their innovative thinking. Send manuscripts in Word or PDF format electronically to the Editor, Naresh K. Malhotra at naresh.malhotra@mgt.gatech.edu. There is no need to send a hard copy.