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About the Editor
Naresh K. Malhotra is the Regents’ Professor at the Georgia Institute of Technology. He is a prolific publisher of cutting-edge research in the field’s top journals and a former president of the Academy of Marketing Science. Dr. Malhotra’s Marketing Research textbook, now in its fifth edition, is one of the top textbooks in the field.
Dr. Malhotra also serves as the Consulting Editor for M.E. Sharpe in the
field of Marketing.
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