Review of Marketing Research, Volume 5

Review of Marketing Research: The First Five Volumes
Naresh K. Malhotra

Contents, Volume 1
Contents, Volume 2
Contents, Volume 3
Contents, Volume 4

1. Consumer Judgment from a Dual-Systems Perspective: Recent Evidence and Emerging Issues
Samuel D. Bond, James R. Bettman, and Mary Frances Luce

2. Can You See the Chasm? Innovation Diffusion according to Rogers, Bass, and Moore
Barak Libai, Vijay Mahajan, and Eitan Muller

3. Exploring the Open Source Product Development Bazaar
Balaji Rajagopalan and Barry L. Bayus

4. A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning (STP Analysis) for Marketing Research
Wayne S. DeSarbo, Simon J. Blanchard, and A. Selin Atalay

5. Methods for Handling Massive Number of Attributes in Conjoint Analysis
Vithala R. Rao, Benjamin Kartono, and Meng Su

6. A Review and Comparative Analysis of Laddering Research Methods: Recommendations for Quality Metrics
Thomas J. Reynolds and Joan M. Phillips

7. Metrics for the New Internet Marketing Communications Mix
Randolph E. Bucklin, Oliver J. Rutz, and Michael Trusov

About the Editor and Contributors
Fall 2008. 224 pp. Tables, figures, and bibliographic references.
ISBN 978-0-7656-2125-2  / ISSN 1548-6435