Review of Marketing Research: Volume 4

Contents

Review of Marketing Research: Taking Stock
Naresh K. Malhotra

Contents, Volume 1
Contents, Volume 2
Contents, Volume 3

1. Formal Choice Models of Informal Choices: What Choice Modeling Research Can (and Can't) Learn from Behavioral Theory
Jordan J. Louviere and Robert J. Meyer

2. How Much to Use? An Action-Goal Approach to Understanding Factors Influencing Consumption Quantity
Valerie S. Folkes and Shashi Matta

3. Integrating Purchase Timing, Choice, and Quantity Decisions Models: A Review of Model Specifications, Estimations, and Applications
V. Kumar and Anita Man Luo

4. Brand Extension Research: A Cross-Cultural Perspective
Michael A. Merz, Dana L. Alden, Wayne D. Hoyer, and Kalpesh Kaushik Desai

5. A Review of Eye-Tracking Research in Marketing
Michel Wedel and Rik Pieters

6. Role Theory Approaches for Effectiveness of Marketing-Oriented Boundary Spanners: Comparative Review, Configural Extension, and Potential Contributions
Jagdip Singh and Argun Saatcioglu

7. Designing Price Contracts for Procurement and Marketing of Industrial Equipment
George John

About the Editor and Contributors
2008. 224 pp. Tables, figures, and bibliographic references.
ISBN 978-0-7656-2092-7 / ISSN 1548-6435

Review of Marketing Research: Volume 3

Contents

Review of Marketing Research: A Look Ahead
Naresh K. Malhotra

Contents, Volume 1
Contents, Volume 2

1. Managing Customer Relationships
Ruth N. Bolton and Crina Tarasi

2. A Critical Review of Marketing Research on Diffusion of New Products
Deepa Chandrasekaran and Gerard J. Tellis

3. On the Distinction Between Cultural and Cross-cultural Psychological Approaches and Its Significance for Consumer Psychology
Giana M. Eckhardt and Michael J. Houston

4. Consumer Responses to Price and Its Contextual Information Cues: A Synthesis of Past Research, a Conceptual Framework, and Avenues for Further Research
Dhruv Grewal and Larry Compeau

5. Store Brands: From Back to the Future
Serdar Sayman and Jagmohan S. Raju

6. Language, Thought, and Consumer Research
Dwight R. Merunka and Robert A. Peterson

7. You Ought to Be in Pictures: Envisioning Marketing Research
Russell W. Belk

About the Editors and Contributors
Fall 2006. 232 pp. Tables, figures, and bibliographic references.
ISBN 978-0-7656-2092-7  / ISSN 1548-6435

Review of Marketing Research: Volume 2

Contents

Review of Marketing Research: Some Reflections
Naresh K. Malhotra

1. Consumer Action: Automaticity, Purposiveness, and Self-Regulation
Richard P. Bagozzi

2. Looking through the Crystal Ball: Affective Forecasting and Misforecasting in Consumer Behavior
Deborah J. MacInnis, Vanessa M. Patrick, and C. Whan Park

3. Consumer Use of the Internet in Search for Automobiles: Literature Review, a Conceptual Framework, and an Empirical Investigation
Brian T. Ratchford, Myung-Soo Lee, and Debabrata Talukdar

4. Categorization: A Review and an Empirical Investigation of the Evaluation Formation Process
Gina L. Miller, Naresh K. Malhotra, and Tracey M. King

5. Individual-level Determinants of Consumers’ Adoption and Usage of Technological Innovations: A Propositional Inventory
Shun Yin Lam and A. Parasuraman

6. The Metrics Imperative: Making Marketing Matter
Donald R. Lehmann

7. Multi-Level, Hierarchical Linear Models and Marketing: This is Not Your Advisor’s OLS Model
James L. Oakley, Dawn Iacobucci, and Adam Duhachek

Index • About the Editor and Contributors
2005. Tables, figures, bibliographic references, index.
ISBN 978-0-7656-1305-9  / ISSN 1548-6435

Review of Marketing Research: Volume 1

Contents

Review of Marketing Research
Naresh K. Malhotra

1. A Re-Appraisal of the Role of Emotion in Consumer Behavior: Traditional and Contemporary Approaches
Allison R. Johnson and David W. Stewart

2. The Eye of the Beholder: Beauty as a Concept in Everyday Discourse and the Collective Photographic Essay
Morris B. Holbrook

3. Consumer Information Acquisition: A Review and an Extension
Lan Xia and Kent B. Monroe

4. The Resource-Advantage Theory of Competition: A Review
Shelby D. Hunt and Robert M. Morgan

5. Toward an Integrated Model of Business Performance
Sundar G. Bharadwaj and Rajan Varadarajan

6. Consumers’ Evaluative Reference Scales and Social Judgment Theory: A Review and Exploratory Study
Stephen L. Vargo and Robert F. Lusch

7. Correspondence Analysis: Methodological Perspectives, Issues and Applications
Naresh K. Malhotra, Betsy Charles Bartels, and Can Uslay

Index • About the Editor and Contributors
2004. 344 pp. Tables, figures, illustrations, bibliographic references, index.
ISBN 978-0-7656-1304-2 / ISSN 1548-6435