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Editorial Board
Rick P. Bagozzi, Rice University
Ruth Bolton, Arizona State University
George Day, University of Pennsylvania
Morris B. Holbrook, Columbia University
Michael Houston, University of Minnesota
Shelby Hunt, Texas Tech University
Dawn Iacobucci, Northwestern University
Arun K. Jain, State University of New York at Buffalo
Barbara Kahn, University of Pennsylvania
Wagner Kamakura, Duke University
Donald Lehmann, Columbia University
Robert F. Lusch, University of Arizona
Kent B. Monroe, University of Illinois
A. Parasuraman, University of Miami
William Perreault, University of North Carolina
Robert A. Peterson, University of Texas
Nigel Piercy, University of Warwick
Jagmohan S. Raju, University of Pennsylvania
Brian Ratchford, University of Maryland
Jagdish N. Sheth, Emory University
Itamar Simonson, Stanford University
David Stewart, University of Southern California
Rajan Varadarajan, Texas A&M University
Barton Weitz, University of Florida
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