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The World That Trade Created: Society, Culture, and the World Economy, 1400 to the Present, Third Edition
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Description: The economic globalization that shapes our times has a long and fascinating lineage. When Louis XIV entertained at Versailles, he served not only the finest European wines. He introduced his guests to Arabian coffee, Aztec cocoa, or Chinese tea served in Chinese porcelain, sweetened with sugar grown on the slave plantations of Sao Tome, and followed by a smoke of Virginia tobacco. The drive to acquire these aristocratic delights established new patterns of trade for an expanding world economy with ever improving means of transport, financial instruments and institutions, and conventions of commercial exchange. This is the history recaptured in the new edition of this best-selling book. In a series of brief, highly readable vignettes, the authors bring to life international trade and its actors--merchants and bankers, pirates and privateers, sailors and slaves, traders and tree tappers. In the process they make clear that the seemingly modern concept of economic globalization has deep historical roots. The third edition provides expanded coverage of the twentieth century, new selections on silver and gold in Brazil and Mexico, the rise of Panama as a financial center, the transition from coal to oil, fair trade laws, and the expansion of offshore manufacturing since World War II. A new illustration program has been added that offers a more visual appeal to the text.
Selected Contents:
Introduction
1. The Making of Market Conventions
1.1 The Fujian Trade Diaspora
1.2 The Chinese Tribute System
1.3 Funny Money, Real Growth
1.4 When Asia Was the World Economy
1.5 Treating Good News as No News
1.6 Pearls in the Rubble: Rediscovering the Golden Age of Quanzhou, ca. 1000-1400
1.7 Aztec Traders
1.8 Primitive Accumulation: Brazilwood
1.9 A British Merchant in the Tropics
1.10 How the Other Half Traded
1.11 Deals and Ordeals: World Trade and Early Modern Legal Culture
1.12 Traveling Salesmen, Traveling Taxmen
1.13 Going Nonnative: Expense Accounts and the End of the Age of Merchant Courtiers
1.14 Empire on a Shoestring: British Adventurers and Indian Financiers in Calcutta, 1750-1850
2. The Tactics of Transport
2.1 Woods, Winds, Shipbuilding, and Shipping: Why China Didn't Rule the Waves
2.2 Better to Be Lucky Than Smart
2.3 Seats of Government and Their Stomachs: An Eighteenth-Century Tour
2.4 Pioneers of Dusty Rooms: Warehouses, Transatlantic Trade, and the Opening of the North American Frontier
2.5 People Patterns: Was the Real America Sichuan?
2.6 Winning Raffles
2.7 Trade, Disorder, and Progress: Creating Shanghai, 1840-1930
2.8 Out of One--Many
2.9 Guaranteed Profits and Half-Fulfilled Hopes: Railroad Building in British India
2.10 A Brief Trip Across the Centuries
3. The Economic Culture of Drugs
3.1 Chocolate: From Coin to Commodity
3.2 Brewing up a Storm
3.3 Mocha Is Not Chocolate
3.4 The Brew of Business: Coffee's Life Story
3.5 America and the Coffee Bean
3.6 Sweet Revolutions
3.7 How Opium Made the World Go 'Round
3.8 Chewing Is Good, Snorting Isn't: How Chemistry Turned a Good Thing Bad
4. Transplanting: Commodities in World Trade
4.1 Unnatural Resources
4.2 Bouncing Around
4.3 Golden Misfortune: John Sutter in the Wilds of California
4.4 California Gold and the World
4.5 Beautiful Bugs
4.6 How to Turn Nothing into Something: Guano's Ephemeral Fortunes
4.7 As American as Sugar and Pineapples
4.8 How the Cows Ate the Cowboys
4.9 The Tie That Bound
4.10 The Good Earth?
4.11 One Potato, Two Potato
4.12. Cocoa and Coercion: Advances and Retreats for Free Labor in West African Agriculture
4.13 Trying to Get a Grip: Natural Rubber's Century of Ups and Downs
5. The Economics of Violence
5.1 The Logic of an Immoral Trade
5.2 As Rich as Potosi
5.3 The Freebooting Founders of England's Free Seas
5.4 The Luxurious Life of Robinson Crusoe
5.5 No Islands in the Storm: Or, How the Sino-British Tea Trade Deluged the Worlds of Pacific Islanders
5.6 The Violent Birth of Corporations
5.7 Buccaneers as Corporate Raiders
5.8 Looking for the Next Worst Thing: Emancipation, Indentures, and Colonial Plantations After Slavery
5.9 Bloody Ivory Tower by Julia Topik
5.10 How Africa Resisted Imperialism: Ethiopia and the World Economy
5.11 Never Again: The Saga of the Rosenfelders
6. Making Modern Markets
6.1 Silver and Gold in Mexico and Brazil
6.2 Weighing the World: The Metric Revolution
6.3 From Court Bankers to Architects of the Modern World Market: The Rothschilds
6.4 Growing Global: International Grain Markets
6.5 How Time Got That Way
6.6 How the United States Joined the Big Leagues
6.7. Clubs, Casinos and Collapses: Sovereign Debt and Risk Management Since 1820
6.8 Fresher Is Not Better
6. 9 Packaging
6.10 Trademarks: What's in a Name?
6.11 Learning to Feel Unclean: A Global Marketing Tale
6.12 Things Go Better with Red, White, and Blue: How Coca-Cola Conquered Europe
6.13 Survival of the First
6.14 It Ain't Necessarily So
6.15 Location, Location, Location: How History Trumped Geography in Andorra and Panama
7. World Trade, Industrialization, and Deindustrialization
7.1 Sweet Industry: The First Factories
7.2 Fiber of Fortune: How Cotton Became the Fabric of the Industrial Age
7.3 Combing the World for Cotton
7.4 Killing the Golden Goose
7.5 Sweet Success
7.6 No Mill Is an Island
7.7 Feeding Silkworms, Spitting Out Growth
7.8 From Rocks--and Restrictions--to Riches: How Disadvantages Helped New England Industrialize Early
7.9 Sideways Breakthroughs and Stalled Transitions: Crooked Paths from Coal to Oil, 1859-2012
7.10 American Oil
7.11 Running on Oil, Building on Sand
7.12 Minding the Store and Forgetting the Factory: U.S. "Fair Trade" Laws and the Rise of Offshore Manufacturing Since World War II
Epilogue: The World Economy in the Twenty-First Century
Selected Bibliography
Index
About the Authors
Comment(s): "If you teach world history from 1500, you'll want to assign this book. It is filled with engaging essays about ordinary people whose day-to-day activities connected them to the global economy. Pomeranz and Topik avoid abstract generalities; instead they offer a truly global buffet of interesting accounts that makes sense of economic history in the modern era--the world that trade created." -- Mary Jane Maxwell, Green Mountain College
"An ideal work to assign in both undergraduate and graduate courses in world history. Brief discussions of a wide range of topics, from South American guano to the opium trade, are placed within the context of the great changes that have shaped the modern world. Clearly written, often amusing, always surprising, students enjoy the book for its combination of fascinating particulars and wide-ranging conclusions." -- Robert Finlay, University of Arkansas (on the previous edition)
Review(s): "In this new edition, Pomeranz and Topik present a broadly inclusive portrayal of the development of international commerce. The authors blend previously published articles into a coherent series of vignettes that capture the trend of trade over the past 600 years. ... This volume offers a balance to traditional approaches to trade history and is noteworthy for its attention to the role of Asia in the development of world commerce. ... Recommended. Academic audiences, upper-division undergraduate and above; general readers; professionals." -- Choice
"An innovative approach to world economic history. Their study examines a rich, intercontinental tableau that includes Aztec traders and European trading companies, Chinese overseas merchants and Peruvian silver miners, and plantation slaves and peanut farmers, among many others. The actors and markets of international trade come to life, and the authors ably demonstrate the importance of social factors in trade and the changing culture content of different goods." -- Choice (on the previous edition)
" The World That Trade Created reveals unexpected and provocative connections, both between the local and the global and between culture and economy. In the classroom, these eighty case studies can be divvied up for short, focused assignments, allocated among student groups... However they reach students, these short and well-written essays deserve a large audience." -- World History Connected (on the previous edition)
"Topik and Pomeranz demonstrate in their new and fascinating book that world trade, for six centuries, has been providing ever stronger global connections--not only in various economies, but in culture, commerce, government, society, and politics too." -- Gannett News Service (on the previous edition)
"Pomeranz and Topik authored a brilliant collection of vignettes in their book The World That Trade Created. They use these brightly-colored threads to weave an impressionistic and painfully honest tapestry of our global economic system." -- Dismounting Our Tiger blog (on the previous edition)
    
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