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The Strategic Use of Stories in Organizational Communication and Learning
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Comments/Reviews
Description: Designed for students and practitioners in the fields of human resource training and development, and organizational behavior, this groundbreaking book presents a cutting edge approach to improving organizational communication. Drawing on his extensive experience as an organizational development consultant and group process facilitator, Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.
Filled with "real-world" examples and practical advice, and
--models of the nine functions of stories and their unique effects;
--a new Communications Matrix that is used to identify areas of organizational communication that go unnoticed and which require strategic attention;
--case studies of actual corporations and interviews with top leaders of organizational communication and learning from Fortune 500 companies;
--a new competancy model, including three areas and nine skills for developing effective communicators and learning in any organization;
--an extensive set of exercises and tools for developing more effective communications.
Selected Contents:
List of Tables and Figures
List of Exercises
Acknowledgments
Part I: Frameworks
1: Introduction
2: A Working Model of Stories
3: Organizational Communication: Broadcasting Signals
4: Case Study: Dreyer's Ice Cream
5: Organizational Learning: Building Bridges
6: Case Studies: DTE Energy & Jeff Bukantz
Part II: Interviews
7: Introduction to the Interviews
8: Interview with Bernice Moore, CTB/McGraw-Hill
9: Interview with Robert Kraska, DTE Energy
10: Interview with Sherrie Cornett, Dreyer's Ice Cream
11: Interview with Marty Fischer, Starbucks Coffee
12: Interview with Father Marus, Woodside Priory School
Part III: Competency Map
13: Introduction to the Competency Map
14: The Core
15: The Process Ring
16: The Interaction Ring
17: Summary
Appendix
Appendix: FolkTale Illustrating Principles of Active Listening
Suggested Reading
Index
About the Author
Comment(s): "The most meaningful conversations are full of memorable stories. Terrence Gargiulo proceeds to prove just that in his latest work on the basic principles of good communications behavior. The stories he tells us, through interviews with five insightful people, are amply supported by the latest theory and practice. But the real joy and value can be found in the practical exercises that he uses to show us how to become more human while becoming more productive in our daily lives. There's nothing soft and fuzzy here, just solid tools joined to real examples of people reaching out to others to get the job done. If you want to understand others and need them to understand you, read this book now." -- Victor Bako, Project Manager, Zeiders Enterprises, Inc.
"As a tribal leader uses stories to pass along a village's history and traditions, so can organizational leaders inculcate the kind of behavior that leads to superior outcomes. Terrence Gargiulo has made it easier to build a workplace that serves everyone by reminding us of basic human qualities we all inherit and rarely use: attending, listening, and reflecting. Without standing on a soapbox, he exhorts us to be our best by lowering the noise level, slowing our forward motion and finding a place to think through who we are and what we are trying to accomplish. Once we've caught our breath, he shows us how to become more aware and to use that awareness to change our behavior for the better. Each chapter provides insights and guidelines needed to move ahead. This is a book for those who are looking for real change today and tomorrow, not next year." -- Jamie Douraghy, President, Artisan Creative
"Many times, our stories go unheard because of the constant noise surrounding us. Gargiulo's research outlined in this book provides more than just techniques for spinning corporate tales. For the first time, we have become storytellers with tools to transform the deceptively simple power of stories into something grand." -- Lynne Ellyn, Senior Vice-President & CIO, DTE Energy
"This book is a treat! I've read too many business books that shout in my ear, grab me by the collar and threaten me with extinction if I don't follow their prescriptions. Relax. This is a calm book, a patient book that gently takes your hand and walks with you into the forest of demanding employees and managers. It whispers that those people can and will become more attentive and more responsive to your needs if you will learn to use the equipment you were born with in a more productive way. Terrence Gargiulo is a delightful writer, a solid thinker and a wonderful storyteller. You won't need to memorize the five basic steps or the ten critical strategies. Sit back, relax and read it like a novel. Then go out and use it and feel the difference!" -- John Skowlund, CEO, Avilar Technologies, Inc.
"I'm impressed! I've covered the fifty-foot shelf of business books at major booksellers and thought there was nothing more that anyone could tell me. I was wrong, dead wrong. Terrence Gargiulo has opened my eyes and ears to new ways of communicating. Something this important can't be left on the printed page." -- Thomas Quinn, Director, Fair Isaac
"Managing corporate communications involves navigating a labyrinth of people, messages, and channels. Terrence Gargiulo shows us how to put the universal power of stories to work in our organizations, with strategies, models, interesting case studies, and research. He also provides useful exercises and practical advice that can be applied right away." -- Angelo S. Ioffreda, Vice President, Internal Communications, Sodexho USA
    
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