             
 |
|
|
The Case Writing Workbook: A Self-Guided Workshop
E-text available Click here to preview or purchase. |
||||||||||
|
|||||||||||
Comments/Reviews
Description: Readable and practical, this workbook provides technical assistance and concrete advice for researching, writing, and teaching with cases. The exercises and worksheets encourage practicing skills and serve as a handy and affordable workshop alternative for both novice and experienced case writers. Nine stand-alone modules and 79 exercise worksheets guide case authors through the entire case writing process from research through publication. Special topics such as teaching students to write cases, learning how to review for others, and collaborative writing techniques are explained and will grab the reader's attention. The book is written in a to-the-point, engaging manner and avoids academic jargon, acronyms, and "inside" terminology. It can be used as a stand-alone volume, or in concert with any other case writing manual.
Selected Contents:
Acknowledgments
Introduction: How to Use This Workbook
Module 1. Getting Started
What Is a Case?
The Two Main Kinds of Cases: Teaching Cases and Research Cases
Frequently Used Case Models
Reality v. Fiction
How to Use Cases
Why Write Cases?
References and Readings
Worksheets
WS 1:1 Teaching Cases and Research Cases
WS 1:2 Acceptable Re-creations and Unacceptable Inventions: Refining the Bright Line
WS 1:3 Your Current Scholarship: Is Case Writing for You?
WS 1:4 Case Writing Assignment 1
WS 1:5 Case Writing Assignment Sample
Module 2. The Research Process
What Is a Teaching Case?
Where to Find Your Case Subject
How to Approach Potential Sources
Getting Approval to Research and to Publish
Your Interviewee as Coresearcher
A Refresher on the Basics of Qualitative Research: Observation
Real Conversation: The Art of the Interview
Getting Out of Your Own Way
Handling Data: Data Are Perishable, So Transcribe and Upload Quickly
References and Readings
Worksheets
WS 2:1 Where to Find Your Case Subject
WS 2:2 How to Approach a Potential Case Subject
WS 2:3 Sample Informed Consent and Publication Release Forms
WS 2:4 The Observation Checklist
WS 2:5 Listening Techniques
WS 2:6 What Do You Want to Find Out?
WS 2:7 Ten Rules for Conducting a Successful Interview
WS 2:8 The Two-Column Research Notebook
WS 2:9 Surfacing Personal Bias
WS 2:10 Observation and Listening Practice
WS 2:11 Case Writing Assignment 2
WS 2:12 Case Writing Assignment 2 Sample
Module 3. Writing the Case
Selecting an Appropriate Writing Style
Examples of Three Writing Styles
The Past Tense--Always
The Four Cs of Case Writing
Key Elements of Cases
References and Readings
Worksheets
WS3:1 Writing Style and the Target Audience
WS3:2 The Four Cs
WS3:3 Writing the Opening Hook
WS3:4 Writing the Company History
WS3:5 Writing a Micro-Industry Note
WS3:6 Writing About the Case Actors
WS3:7 Writing the Case Situation
WS3:8 Including Additional Information
WS3:9 Writing the Closing Hook
WS3:10 Appendices
WS3:11 Case Writing Assignment 3
Module 4. Building the Instructor's Manual
The IM: Where the Rubber Meets the Road
Who Will Use My IM?
Contents of a Typical Instructor's Manual
References and Readings
Worksheets
WS 4:1 Writing a Synopsis
WS 4:2 The Audience, Course, and Placement
WS 4:3 Learning Objectives
WS 4:4 Discussion Questions
WS 4:5 Teaching Strategies
WS 4:6 Answering Discussion Questions
WS 4:7 Writing the Epilogue
WS 4:8 Case Writing Assignment 4
Module 5. Working with Coauthors
Creativity and Productivity: Working Alone Together
Benefits and Challenges of Working with Partners
Interviewing in Teams
Knowledge Management Protocols: The Beauty of Schedules
Developing an Institutional Case Writing Mind-Set
Readings and References
Worksheets
WS 5:1 Differences Between Writing Alone and Writing with Others
WS 5:2 Team Role Responsibilities
WS 5:3 Is Your Project Better Off Done Alone or with Others?
WS 5:4 Skills, Knowledge, and Expertise Data Collection Format
WS 5:5 Balancing Individual Contributions
WS 5:6 Cloud Document Management Sites
WS 5:7 Data Collection Responsibilities
WS 5:8 Steps in the Case Writing Process
WS 5:9 Case Development Timeline
WS 5:10 Materials and Corporate Access Needed
WS 5:11 Knowledge Management Protocols
Module 6. Undergraduate Case Writing: The Case Research Study Model
Why Teach Undergraduates How to Write Cases?
What the Case Research Study Model Is All About
Elements of the Case Research Study
Helping Students Get Started: An Introduction to Project Management
The Importance of Relationships
Shifting Voice: A Powerful Means of Expression
Building Blocks of the Case Research Study
Sense-Making and Expression in the R-voice
How to Write Up the Student Research as a Case Research Study
Grading the Assignment
Conclusion
Note
References and Readings
Worksheets
WS 6:1 Case Research Study Project: Student Handout
WS 6:2 Step-by-Step Through the Project
WS 6:3 Managing Your Projects: Student Handout
WS 6:4 Timeline of Case Deliverables and Major Assignments: Student Handout
WS 6:5 Sample Informed Consent Form
WS 6:6 How to Research an Industry: Student Handout
WS 6:7 How to Read a Case: Student Handout
WS 6:8 Ten Rules for Conducting Successful Interviews: Student Handout
WS 6:9 Sample Interview Questions and Some Things to Observe and Note: Student Handout
WS 6:10 How to Connect the Problem to the Theories: Student Handout
WS 6:11 What to Share and What to Withhold: Student Handout
WS 6:12 How to Write Up Your Research: Student Handout
WS 6:13 Self-Grading Rubric: Student Handout
WS 6:14 Grading Rubric
WS 6:15 Hints for a Successful Presentation: Student Handout
Module 7. Getting Your Case Published and Reviewing Cases for Others
You've Written Your Case. Now What?
Steps for Success: Aiming at Journal Acceptance
Five Easy Steps to Guarantee Rejection
Three Possible Outcomes
What Does "Revise and Resubmit" Really Mean? Responding to the Reviews of Your Case
Roles of the "Journal Gatekeepers"
Joining the Society of Reviewers
How to Write a Valuable Review
Steps in Writing a Review
Readings and References
Worksheets
WS 7:1 Case Conferences (A Partial List)
WS 7:2 How to Select the Journal That Will Welcome Your Case
WS 7:3 Peer-Reviewed Journal Outlets (A Partial List)
WS 7:4 Non-Peer-Reviewed Journals and Distribution Outlets
WS 7:5 Sample Cover Letter and Responses to Reviewers for a Revised Case
WS 7:6 Sample Elements of Weak Reviews and Good Reviews
WS 7:7 Steps in Writing a Review
Module 8. Teaching with Cases
A Look Back at the IM . . . A Look Ahead to the Classroom
The Five Ps
Student Preparation
Case Teaching Methods: How to Teach a Case--Let Me Count the Ways
The Best Way to Teach a Case
Written Assignments as Teaching Tools
Evaluation and Grading
Designing Rubrics
References and Readings
Worksheets
WS 8:1 Is This Concept Best Learned via Cases?
WS 8:2 Discussion Plan Format and Tips for an Engaging Discussion
WS 8:3 Questions and Why We Ask Them
WS 8:4 The Three Reads: Student Handout
WS 8:5 Two Written Formats for Case Analysis
WS 8:6 Sample Board Formats
WS 8:7 PCASI in the Classroom
WS 8:8 Rubric Template
Module 9. Special Formats and Delivery Systems
Back to Basics
Some Alternative Case Formats: Paper-Based
Alternative Case Formats: Technology-Based
Getting Started with Technology: Advantages and Drawbacks
The Value of Technology: Making the Substance Clearer
Guidelines for Incorporating Links into Cases
Some Caveats
References and Readings
Worksheets
WS 9:1 Graphic Novels or Photo Diaries
WS 9:2 Case Stakeholders and Their Needs
About the Author
Comment(s): "How I wish this book had been available when I first started writing cases! Gina Vega's book clearly explains what to do at each stage of the case writing process, and the worksheets and the completed example guide the reader in actually doing it. Even the most seasoned case writer will find important tips and fresh approaches to the creative process of developing a publishable case. I plan to use this book to keep myself on track as I work on my next case!" -- Rebecca J. Morris, University of Nebraska at Omaha
"With this practical workbook, Professor Vega extends her career-long mentoring role to a broader audience. She shares her extensive experience as a case teacher, researcher, writer, reviewer, and editor in this engaging manual. Whether you are starting your own journey as a case writer or wish to engage your students in case writing to develop their critical thinking skills, she provides step-by-step guidance as if she were your colleague down the hall. Her book also offers concise insights about case teaching and about qualitative research in general. I am often asked if there is such a resource, and I look forward to recommending this one." -- Deborah Ettington, Editor, Case Research Journal
"Gina Vega's new book is a must-have for anyone who aspires to write or teach with cases. For novice case writers, this workbook is, as claimed, a self-guided workshop. For seasoned case writers, this workbook contains suggestions to add to our research and teaching toolkits. For those of us who conduct case workshops, this book contains all the worksheets we've been looking for over the years, but never could get right ourselves!" -- Joan Winn, University of Denver
    
|