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Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand
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Comments/Reviews
Description: East and Southeast Asia is a vast and complex region. Its countries have a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potential. This Handbook unravels the mystery.
Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Complete chapters are devoted to: Australia, Brunei, Cambodia, China and Hong Kong, East Timor, Indonesia, Japan, Korea (North and South), Laos, Malaysia, Myanmar, New Zealand, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam.
Not just a review of current conditions, the Handbook offers prognoses for future marketing and commercial activity in each country. This definitive resource is generously illustrated with maps, figures, and tables, and includes comprehensive references and source materials for each country. It is an essential reference for students, researchers, and practitioners in the global economy.
Selected Contents:
Foreword, John O'Shaughnessy
Acknowledgments
Introduction, Anthony Pecotich and Clifford J. Shultz II
1. Australia , Janet R. McColl-Kennedy, Sharyn Rundle-Thiele, and Steve Ward
Overview; Introduction and Brief Historical Background; Economic Climate; Demographic Factors; Social Structure and Culture; Implications for Marketing; Conclusion; Notes; References
2. Brunei Darussalam , Leong Vai Shiem and Tan Siew Ee
Overview; Introduction; Natural Environment; Demographic Characteristics; Political System and Government Structure; The Economic Environment; Sociocultural Environment; Consumers in the Monarchical Market; Conclusion; Notes; References
3. Cambodia , Clifford J. Shultz II and Don R. Rahtz
Overview; Introduction; Geographic and Cultural Influences; Political Evolution and Structure; Economic Environment; Demographic Trends and Societal Wellness; Implications for Marketing and Consumer Behavior; Future Trends and Expectations; Conclusion; References
4. The People's Republic of China , Pia Polsa, Stella L. M. So, and Mark W. Speece
Overview; Introduction; A Brief Introduction to Geography and Climate; A Brief Introduction to the Economic History of China; Current Government Structure and the Political Situation; The Socioeconomic Environment; The Demographic Environment: Population Size and Distribution; Culture and Cultural Change; Consumer Income and Employment; Consumption Patterns; The Macromarketing Mix
Hong Kong: Background; Structure of the Economy; Demographics; Employment, Income, and Housing; Social and Cultural Environment; Prices and Expenditure; Consumers and Health Care; Food Consumption Patterns; Retail Sales and Retail Outlets; Branding and Marketing Communication; Beginnings of a Role for the Internet; Conclusion; Notes; References
5. East Timor , Tony Lapsley
Overview; Introduction and Recent History; The Natural System; The Political System; The Economic System; The Social System; The Knowledge System; The Education System; The Executive System; The Marketing System; Conclusion; Notes; References
6. Indonesia , Don R. Rahtz and Ignas G. Sidik
Overview; Introduction; The Natural System: Overview of Indonesia's Geography and Climate; The Political System: A Brief History of Colonialism, Unity, Diversity and Politics; The Economic System: A Look at Some Basic Indicators; The Social and Cultural System: One Nation, Many Cultures; The Social Structure System; The Education System; The Knowledge System; The Marketing System: Consumer Behavior and Market Conditions; The Marketing Mix in Indonesia; A Final Thought; References
7. Japan , Tsutomu Okahashi, N. Clay Gary, and Steven Ward
Overview; Introduction; The Japanese Consumer: The Conventional Wisdom; The Bubble Economy; The Economic Environment; The Demographic Environment; Education; Changes in Traditional Family; Materialism, the Environment, and Health; Consumer Behavior; Changes in the "Macro-Marketing Mix"; Dankai Juniors and the Product Mix; Future Trends and Expectations; Demographic Trends; Marketing Management; Conclusion; References
8. Korea , James W. Gentry, Sunkyu Jun, Seungwoo Chun, HeeSuk Kang, and Gyungtai Ko
Overview; Introduction; Brief Historical Perspective; Political Environment; The Economies of the Koreas; Demographic and Social Environment; Cultural Environment; Changes in the Macromarketing Mix; Changing Trends; Consumer Issues; Future Trends; Conclusion; References
9. Laos , William J. Ardrey IV, Clifford J. Shultz II, and Michael Keane
Overview; Introduction; Geography, Lan Xang, and the Emergence of Modern Laos; The Economic Environment; Salient Trends and Economic Drivers; Inflation; Income and Employment; Natural Environment; The Demographic and Cultural Environment; Changes in Consumer Behavior; Consumer Savings and Credit; Changes to the Macromarketing Mix; Future Trends and Expectations; Notes; References
10. Malaysia , Aliah Hanim M. Salleh, Che Aniza Che Wel, and Anthony Pecotich
Overview; Introduction; The Natural Environment; The Economic Environment; Political Environment; Investment Climate; Technological Environment; Understanding Malaysian Consumer Behavior; Some Studies on Cross-Cultural Consumer Behavior in Malaysia; Important Trends and Implications for Marketing and the Industry; Conclusion; References
11. Myanmar , May Lwin, Anthony Pecotich, and Vicki Thein
Overview; Introduction; Historical Background; Environment; Trends in Marketing Mix; Conclusion; Note; References
12. New Zealand , Roger Marshall, Mike Potter, and Christina Kwai Choi Lee
Overview; The Economic Environment; The Demographic Environment; The Cultural Environment; The Marketing Environment; Consumer Lifestyles; The Internet; Conclusion; References
13. Papua New Guinea , Ronald A. Fullerton
Overview; Introduction; Structure of the Economy/Economic Environment; Political Environment; Marketing Institutions; Consumer Life in Papua New Guinea; Future Trends; Conclusion; References
14. The Philippines , Albert F. Celoza, Jane Hutchison, and Anthony Pecotich
Overview; Introduction; The Physical Environment; The Consumer Environment; Government and Politics; Economic Environment; Overview of Major Industrial Sectors; International Trade; Investment Climate: Elements of the Marketing Mix; Conclusion; Acknowledgments; References
15. Singapore , Jochen Wirtz and Cindy M.Y. Chung
Overview; Introduction; Political and Historical Background Information; Economic Environment; Demographic Environment; Cultural Environment; Consumer Behavior; Changes in the Macromarketing Mix; Conclusions and Implications for Marketing Management; References
16. Taiwan , Yingchan Edwin Tang
Overview; Introduction; History; Geography; Economic Environment; Demographic and Sociocultural Environment; Marketing Infrastructure System; Changes in Consumption Behavior; Changes in the Macromarketing Mix; Future Trends and Expectations; References
17. Thailand , Nittaya Wongtada, Busaya Virakul, and Anusorn Singhapakdi
Overview; Introduction; Changes in the Environment; Changes in Consumer Behavior; Changes in Marketing Practices; Marketing Implications; Conclusions; References
18. Vietnam , Clifford J. Shultz II, David Dapice, Anthony Pecotich, and Doan Huu Duc
Overview; Introduction; Land of the Viet; Economic Environment; Marketing Environment; Multi-Institutional Market Transformation; Implications for Marketing Management; Conclusion; Notes; References
About the Editors and Contributors
Index
Review(s): "The upward struggles of Asian economies, including Australia and New Zealand, as well as their potential for further development, are captured in this work, which draws the expert insights of 39 contributors into a single volume via the editing of Pecotich and Shultz. ... Those seeking marketing, economic, and cultural information relative to Pacific nations will find this handbook a convenient and accessible resource. Recommended. Public, academic (lower-division undergraduate and up), and professional collections." -- Choice, Vol.43, No.10
    
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