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North Castle Books


Genre Studies in Mass Media: A Handbook
Authored by: Art Silverblatt
 





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Cloth ISBN: 978-0-7656-1669-2 Paper ISBN: 978-0-7656-1670-8
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Available in India, Pakistan, Bangladesh, Nepal, and Sri Lanka through Reference Press.
  
 
Information: 272pp. Tables, figures, photos, references, index.
Publication Date: March 2007.  

Comments/Reviews

Description: The study of various types of programming is essential for critical analysis of the media and also offers revealing perspectives on society's cultural values, preoccupations, behavior, and myths. This handbook provides a systematic, in-depth approach to the study of media genres--including reality programs, game shows, situation comedies, soap operas, film noir, news programs, and more. The author addresses such questions as: Have there been shifts in the formula of particular genres over time? What do these shifts reveal about changes in culture? How and why do new genres--such as reality TV shows--appear? Are there differences in genres from one country to another?

Combining theoretical approaches with concrete examples, the book reinforces one's understanding of the importance of genre to the creation, evolution, and consumption of media content. Each chapter in this reader-friendly book contains a detailed discussion of one of the theoretical approaches to genre studies, followed by Lines of Inquiry, which summarizes the major points of the discussion and suggests directions for analysis and further study. Each chapter also includes an example that illustrates how the particular theoretical approach can be applied in the analysis of genre. The author's careful linkage of different genres to the real world makes the book widely useful for those interested in genre study as well as media and culture, television studies, film studies, and media literacy.


Selected Contents:
Figures and Tables
Preface
1. Introduction
2. Process
3. Formulaic Analysis
4. Historical Context
5. Cultural Context
6. Ideological Approach
7. Production Elements
8. Industry Perspective
9. Mythic Approach
Notes
Index

Comment(s): "Timely and relevant examples make Genre Studies in Mass Media: A Handbook come to life for media study students. This engaging text, with its critical thinking questions, will help the reader better understand the codes and conventions used in television, film and more. Art Silverblatt's well-researched analysis of media genres is a welcome addition to U.S. media studies." -- Frank Baker, Media Literacy Clearinghouse, Inc. (media education consultant)

"Adds a new and important dimension to Art Silverblatt's impressive contributions in the field of Media Literacy. Students, scholars and media consumers alike will benefit from this theoretical and practical approach to understanding, criticizing, and enjoying media." -- Linda Holtzman, Webster University



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