Home
About M.E. Sharpe
Books
Sharpe Reference
Sharpe Online Ref.
Sharpe Focus
Journals
Right/Permissions
Author Guidelines
Subject Catalogs
Catalog Request
Contacts
Library Rec. Form
North Castle Books


Essentials of Business Research Methods, Second Edition
Authored by: Joseph F. Hair, Jr.; Mary Wolfinbarger Celsi; Arthur H. Money; Phillip Samouel; Michael J. Page
 





E-text available
Click here to preview or purchase.

Cloth ISBN: Not Available Paper ISBN: 978-0-7656-2631-8
Cloth Price Paper Price
N/A USD: $105.95
Quantity:
Discount Code:
Quantity:
Discount Code:
Available to all countries
  
 
Information: 496pp. Exhibits, boxes, case studies, glossary, review questions, bibliographic references, index. Files on mesharpe-student.com include questionnaires, surveys, and reports found in the book, as well as SPSS and Excel instructions.
Publication Date: January 2011.  

Comments/Reviews

Description: Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data?

Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment.

This is the only such text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other texts. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini cases, and interactive Internet applications and exercises. An online instructor's manual is available to adopters.


Selected Contents:

Preface

PART I. INTRODUCTION

1. Business Research for the Twenty-First Century
Learning Outcomes
Business Research Defined
A Truth Seeking Function
Elements of Business Research
What Do Business Researchers Study?
Trends Impacting Business Research
Expanding Market Freedom
International Research
Relationship Marketing
Information Revolution
The Manager Researcher Relationship
Who Performs Business Research?
Continuing Case Study: Samouel's and Gino's Restaurants
Continuing Case: Samouel's Greek Cuisine
Summary

2. Overview of the Research Process
Learning Outcomes
The Business Research Process
Phase I: Formulation
Phase II: Execution
Phase III: Analytical
Theory and Business Research
The Fuel For Research
Continuing Case: Samouel's Greek Cuisine-Do Lower Prices Result in Higher Sales?
The Practicality of Theory
The Scientific Method and Business Research
Rigor of Science
Pragmatics of Business
Research Proposals
Structure of a Research Proposal
Continuing Case: Samouel's Greek Cuisine-Is Theory Useful in Business Research?
Summary

3. Ethics in Business Research
Learning Outcomes
Business Ethics Defined
Relevance of Business Ethics
Ethical Obligations of the Researcher
Before the Research Project
During and After the Research
Ethical Obligations of the Client
Before the Research
During and After the Research
Ethical Obligations of Research Participants
Voluntary Participation
Faithful Participation
Honesty
Privacy
Implications of Unethical Actions
Access to Respondents: Strategies And Tactics
Issues in Obtaining Access
Barriers to Access
Continuing Case: Samouel's Greek Cuisine
Summary

PART II. BEGINNING THE RESEARCH PROCESS


4. Defining the Research Problem and Reviewing the Literature

Learning Outcomes
Characteristics of a Quality Research Topic
Converting Research Ideas to Research Questions and Objectives
The Role of Theory in Research
Preparing a Literature Review
Contributions of the Literature Review
Defining the Research Problem
Background Information
Research Questions and Hypotheses
Methodology
Interpretation
Literature Sources
Books
Journals and Conference Proceedings
Government and Industry
Theses and Dissertations
Electronic Databases
Internet Searches
Planning the Literature Search
Writing a Literature Review
Confirm Research Questions with the Literature Review
Continuing Case: Samouel's Greek Cuisine-Developing Research Questions and Objectives
Summary

5.The Nature and Sources of Secondary Business Data
Learning Outcomes
Secondary Business Data Defined
Sources and Types of Secondary Business Data
Locating Secondary Business Data
Advantages and Disadvantages of Secondary Data
Advantages of Secondary Data
Evaluating Secondary Sources
Disadvantages of Secondary Data
Evaluating the Quality of Secondary Business Data
Evaluating the Source
Evaluating the Research Design
Evaluating Data Collection Methods
Ethical Issues When Using Secondary Data
Continuing Case: Using Secondary Data with Samouel's Restaurant
Summary

6. Conceptualization and Research Design
Learning Outcomes
Developing a Conceptual Model
Identify Variables and Constructs
Prepare a Conceptual Model
Basic Research Designs
Qualitative versus Quantitative Approaches
Three Types of Research Designs
Using Several Research Designs
Continuing Case: Samouel's Greek Cuisine
Summary

PART III. SAMPLING AND DATA COLLECTION

7. Sampling Approaches and Considerations
Learning Outcomes
Sampling
The Sampling Process
Defining the Target Population
Choosing the Sampling Frame
Selecting the Sampling Method
Probability Sampling
Continuing Case: Samouel's Greek Cuisine-Which Is Better . . . Proportionate or Disproportionately Stratified Samples?
Continuing Case: Samouel's Greek Cuisine-Cluster Sampling of Restaurant Customers
Nonprobability Sampling
Determine Sample Size
Sampling from a Large Population
Sampling from a Small Population
Implement the Sampling Plan
Continuing Case: Samouel's Greek Cuisine-Which Sampling Method Is Best?
Summary

8. Data Collection Methods
Learning Outcomes
Data Collection Methods
Qualitative Data Collection
Observation
Ethnographic Research
Content Analysis
Interviews
Quantitative Data Collection
Self-Completion Surveys
Interviewer-Completed Surveys
Observation
Continuing Case Study: Samouel's Greek Cuisine-Choosing the Best Data Collection Method
Summary

9. Measurement and Scaling
Learning Outcomes
What Is a Concept?
Measurement in Business Research
Measurement Difficulties
How to Measure Concepts
Types of Scales
Nominal Scale
Ordinal Scale
Interval Scale
Ratio Scale
Frequently Used Measurement Scales
Metric Scales
Nonmetric Scales
Practical Decisions When Developing Scales
Number of Scale Categories
Number of Items to Measure a Concept
Odd or Even Number of Categories
Balanced or Unbalanced Scales
Forced or Nonforced Choice
Category Labels for Scales
Criteria for Assessing Measurement Scales
Reliability
Continuing Case: Using SPSS to Calculate Cronbach's Alpha
Validity
How to Develop a Scale
Summary

10. Questionnaire Design
Learning Outcomes
Questionnaires
Steps in the Questionnaire Design Process
Initial Considerations
Clarification of Concepts
Determine Question Types, Format and Sequence
Preparing and Presenting Good Questions
Prepare Clear Instructions
Pretest the Questionnaire
Administer the Questionnaire
Continuing Case: Evaluating the Samouel's and Gino's Customer Survey Questionnaires
Summary

PART IV. ANALYSIS AND INTERPRETATION OF DATA

11. Basic Data Analysis for Qualitative Research
Learning Outcomes
Understanding Qualitative Research
Qualitative Research Approaches
Managing Qualitative Data
Analyzing Qualitative Data
Data Reduction
Data Display
Drawing and Verifying Conclusions
Assessing Credibility
Continuing Case: Samouel's Greek Cuisine-The Role of Qualitative Research
Summary

12. Basic Data Analysis for Quantitative Research
Learning Outcomes
Analyzing Quantitative Data
Data Preparation
Data Analysis Using Descriptive Statistics
The Frequency Distribution
Histograms
Bar Charts
Pie Charts
The Normal Distribution
Examples of Measures of Central Tendency
Examples of Measures of Dispersion
Continuing Case: Using Descriptive Statistics with the Samouel's Restaurant Employee Survey
Summary

13. Testing Hypotheses in Quantitative Research
Learning Outcomes
Understanding Hypothesized Relationships
Sample Statistics versus Population Parameters
Type I and Type II Errors
Hypothesis Testing
Choosing the Appropriate Statistical Technique
Other Considerations in Hypothesis Testing
Single Group Hypothesis Testing
Multiple Group Hypothesis Testing
(ANOVA) Analysis of Variance
Factorial Design: Two-Way ANOVA
Multivariate Analysis of Variance (MANOVA)
Continuing Case: Samouel's Greek Cuisine-Developing Relationships and Testing Hypotheses
Summary

14. Examining Relationships Using Correlation and Regression
Learning Outcomes
Types of Relationships Between Variables
Presence
Nature of Relationships
Direction
Strength of Association
Variable Relationships and Covariation
Correlation Analysis
Example of Pearson Bivariate Correlation
Practical Significance of the Correlation Coefficient
Measurement Scales and Correlation
Example of Spearman's Rank Order Correlation
Statistical Techniques and Data Analysis
Regression Analysis
An Example of Bivariate Regression
Multiple Regression Analysis
Statistical Versus Practical Significance
Example of Multiple Regression
Multicollinearity and Multiple Regression
Example of Multicollinearity
Advanced Topics in Multiple Regression
The Role of Dummy Variables in Regression
Example of Dummy Variables
Summary

15. Other Multivariate Techniques
Learning Objectives
Exploratory Factor Analysis
Deriving Factors
Number of Factors
Interpreting Factors
An Example of Factor Analysis
Cluster Analysis
Deriving Clusters
Phase One
Phase Two
Phase Three
An Example of Cluster Analysis
Multiple Discriminant Analysis
An Example of Discriminant Analysis
Stepwise Discriminant Analysis
Summary

PART V. COMMUNICATING THE RESULTS

16. Reporting and Presenting Results
Learning Outcomes
Written and Oral Communication
Audience Sophistication
Written Communication
Research Proposals
The Written Research Report
An Outline of an Applied Business Research Report
An Outline of a Basic Research Report
Oral Presentations
Consider the Audience
Presentation Format
Presentation Dos and Don'ts
Summary

Glossary
Index
About the Authors



Book Subjects
Exam Request
Award Winners
Forthcoming Books
New Releases