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Journal of Advertising
Editor: Wei-Na Lee, The University of Texas at Austin (jaeditor@austin.utexas.edu)
Associate Editor: Amanda Bower, Washington and Lee University
Associate Editor: T. Bettina Cornwell, University of Oregon
Associate Editor: Patrick De Pelsmacker, University of Antwerp
Associate Editor: Margaret Morrison, University of Tennessee
Associate Editor: Shintaro Okazaki, Universidad Autonoma de Madrid
Associate Editor: Julie A. Ruth, Rutgers University- Camden
Editorial Assistant: Jinnie Jinyoung Yoo, The University of Texas at Austin
JA is an official journal of the American Academy of Advertising. Members of AAA receive a subscription to the journal as part of their annual dues. To join, visit www.aaasite.org. The Journal of Advertising is the premier academic publication covering significant intellectual development pertaining to advertising theories and their relationship with practice. The goal of the Journal is to provide a public forum that reflects the current understanding of advertising as a process of communication, its role in the changing environment, and the relationships between these and other components of the advertising business and practice. All papers published in the Journal go through a rigorous, double-blind, peer review process. "The Journal of Advertising provides an important publication outlet for papers in the specialization of advertising. Of the many academic journals with a primary focus on advertising theory and research, JOA is by far the most widely respected and read." -David W. Stewart, University of California, Riverside "The Journal of Advertising is the world's leading academic journal exclusively devoted to the field of advertising." -Roland T. Rust, University of Maryland "The Journal of Advertising is the world's best journal because it houses academically rigorous, professionally salient, and globally relevant knowledge in advertising." -David K. Tse, Hong Kong University "The Journal of Advertising is the place to go to for any in-depth research on advertising, whether theoretical or applied. The research articles are robust, comprehensive, and articulate, giving practitioners the information necessary to make informed decisions for themselves or their clients." -Helen Katz, SVP/Research Director, Starcom Mediavest Group The Journal of Advertising is now available in the JSTOR Archive as part of the Arts & Sciences VI and Business II Collections.
Abstracting and Indexing: The articles in this journal are indexed/abstracted in Communication Abstracts, Current Contents/Social and Behavioral Sciences, Emerald Management Reviews, International Bibliography of the Social Sciences, Journal Citation Reports/Social Sciences Edition, PsycINFO, ProQuest Database, Scopus, Social Sciences Citation Index, and Social Scisearch.
Click here for information on online access to Journal of Advertising.Click here for the Journal of Advertising website. Click here to view a sample issue online. Click here for Information for Contributors.
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0091-3367
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Vol. 41 No. 1 (Spring 2012 - Winter 2013)
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4
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U.S. Individual Subscription Rate: $79.00 |
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U.S. Institutional Subscription Rate: $285.00 |
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Foreign Individual Subscription Rate: $99.00 |
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Foreign Institutional Subscription Rate: $322.00 |
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Editorial Board
Editorial Review Board Chris T. Allen, University of Cincinnati; J. Craig Andrews, Marquette University; Andrew Aylesworth, Bentley College; Laurie Babin, University of Louisiana-Monroe; Stacey Menzel Baker, University of Wyoming; William E. Baker, San Diego State University; Fred K. Beard, University of Oklahoma; Michael A. Belch, San Diego State University; Steve Bellman, Murdoch University; Richard F. Beltramini, Wayne State University; Subodh Bhat, San Francisco State University; Carol C. Bienstock, Radford University; Abhijit Biswas, Wayne State University; Anne M. Brumbaugh, College of Charleston; Alan J. Bush, University of Memphis; Hugh M. Cannon, Wayne State University; Chingching Chang, National Chengchi University; Hong Cheng, Ohio University; Sejung Marina Choi, The University of Texas at Austin; Dena Cox, Indiana University; Micael Dahlen, Stockholm School of Economics; Denise E. DeLorme, University of Central Florida; George Deitz, University of Memphis; Naveen Donthu, Georgia State University; Steven M. Edwards, Southern Methodist University; Judith Anne Garretson Folse, Lousiana State University; John B. Ford, Old Dominon University; Charles F. Frazer, University of Oregon; Mary C. Gilly, University of California-Irvine; Stephen J. Gould, Baruch College-CUNY; Stacy Landreth Grau, Texas Christian University; Eric Haley, University of Tennessee; Curtis P. Haugtvedt, Ohio State University; Daniel J. Howard, Southern Methodist University; Mariea Hoy, University of Tennessee; Jisu Huh, University of Minnesota; Michael Hyman, New Mexico State University; Easwar Iyer, University of Massachusetts; Jacqueline J. Kacen, University of Houston; Michael A. Kamins, University of Southern California; Eric J. Karson, Villanova University; Richard H. Kolbe, Kent State University; Carrie La Ferle, Southern Methodist University; John L. Lastovicka, Arizona State University; Michael S. LaTour, University of Nevada-Las Vegas; Byung-Kwan Lee, Kwangwoon University; Mira Lee, Chung-Ang University; Hairong Li, Michigan State University; Tina Lowery, University of Texas-San Antonio; David Luna, Baruch College-SUNY; Wendy Macias, Texas Christian University; Kenneth C. Manning, Colorado State University; John A. McCarty, College of New Jersey; Patrick C. Meirick, University of Oklahoma; Carol Motley, Florida A&M University; Darrel D. Muehling, Washington State University; Ashesh Mukherjee, McGill University; Susan Myers, University of Central Arkansas; Xiaoli Nan, University of Maryland; Peter Neijens, University of Amsterdam; Michelle R. Nelson, University of Illinois at Urbana-Champaign; Cele C. Otnes, University of Illinois at Urbana-Champaign; Hye-Jin Paek, Michigan State University; Carol J. Pardun, University of South Carolina; Barbara Phillips, University of Saskatchewan; Gerard P. Prendergast, Hong Kong Baptist University; Sanjay Putrevu, SUNY-Albany; Tom Reichert, University of Georgia; Jef I. Richards, University of Texas at Austin; Nora J. Rifon, Michigan State University; Shelly Rodgers, University of Missouri-Columbia; Herbert Jack Rotfeld, Auburn University; Martin S. Roth, University of South Carolina; Cristel A. Russell, University of Auckland; Sela Sar, Iowa State University; Manfred Schwaiger, Ludwig-Maximilians-University Munich; Trina Sego, Boise State University; Kim Sheehan, University of Oregon; Jeremy J. Sierra, Texas State University-San Marcos; Surendra N. Singh, University of Kansas; S. Shyam Sundar, Pennsylvania State University; Brian Till, Loyola University; Bruce G. Vanden Bergh, Michigan State University; Patrick T. Vargas, University of Illinois at Urbana-Champaign; Marc G. Weinberger, University of Massachusetts; Tommy E. Whittler, DePaul University; Seounmi Youn, Emerson College; University
Senior Advisory Board Thomas E. Barry, Southern Methodist University; Les Carlson, University of Nebraska-Lincoln; Ron Faber, University of Minnesota; Dean M. Krugman, University of Georgia; Russell N. Laczniak, Iowa State University; James H. Leigh, Texas A&M University; Claude Martin, University of Michigan; Ivan L. Preston, University of Wisconsin-Madison; Leonard N. Reid, University of Georgia; Marla B. Royne, University of Memphis; David W. Stewart, University of California, Riverside; Charles R. Taylor, Villanova University
Table of Contents
Spring 2012
Vol.
41
No.
01
| Articles | | | | | | | Change in a Sponsorship Alliance and the Communication Implications of Spontaneous Recovery | | | | Anna R. McAlister, Sarah J. Kelly, Michael S. Humphreys, and T. Bettina Cornwell | 5 | | Spokescharacters | | How the Personality Traits of Sincerity, Excitement, and Competence Help to Build Equity | | Judith Anne Garretson Folse, Richard G. Netemeyer, and Scot Burton | 17 | | The Role of Accent Standardness in Message Preference and Recall | | | | Andrea C. Morales, Maura L. Scott, and Eric A. Yorkston | 33 | | It's Not Whether You Win or Lose; It's How the Game Is Played | | The Influence of Suspenseful Sports Programming on Advertising | | Colleen C. Bee and Robert Madrigal | 47 | | Stay Away from Me | | Examining the Determinants of Consumer Avoidance of Personalized Advertising | | Tae Hyun Baek and Mariko Morimoto | 59 | | Exploring the Underlying Dimensions of Violence in Print Advertisements | | | | Hillary A. Leonard and Christy Ashley | 77 | | Consumer Culture Plots in Television Advertising from Nigeria and South Africa | | | | Adesegun Oyedele and Michael S. Minor | 91 |
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