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North Castle Books
Journal of Marketing Theory and Practice
Editor: Greg W. Marshall, Crummer Graduate School of Business, Rollins College (editor@jmtp-online.org )

The Journal of Marketing Theory & Practice is devoted to the publication of peer-reviewed articles addressing substantive, managerial issues in marketing. In the context of developing, enhancing, and disseminating marketing knowledge, JMTP publishes both conceptual and empirical work, so long as the work provides strong implications for the managerial practice of marketing. Unlike other marketing journals that may be more focused on specific methodological approaches, deal with theoretical issues without regard to application, or represent various subfields of marketing, JMTP is positioned as a general marketing journal affording a quality outlet for more managerially-oriented research across the scope of the field.

"Over the last decade, JMTP has established itself as a credible, quality-oriented, mainstream marketing journal. I encourage marketing faculty and others to strongly consider it as a publishing outlet for quality research. It belongs in every collection." -Shelby D. Hunt, Texas Tech University

" Academic often has a narrow view of what journals count. This is unfortunate given that high quality work appears in other outlets. Specifically, JMTP, with its focus on relevance and substance, is worth serious consideration by authors as well as reading by both academics and practitioners." -Donald Lehmann, Columbia University

" The Society for Marketing Advances is extremely proud to partner with M.E. Sharpe to fill a substantial void in marketing journals. We are delighted that JMTP, with its linkage of theory and practice and focus on managerial applications, has been enthusiastically received. Our membership of marketing scholars worldwide is pleased to support an endeavor that provides a platform for disseminating quality papers focusing on applied marketing management issues." -Joseph F. Hair, Jr., Past President, Society of Marketing Advances

 
Abstracting and Indexing: The articles in this journal are indexed/abstracted in ProQuest Database and Scopus.

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ISSN:  Current volume: Frequency Per Year:
1069-6679 Vol. 18, No. 3 (Summer 2010 - Spring 2011) 4

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Editorial Board
Senior Advisory Board: Gerald Albaum, University of New Mexico; Barry J. Babin, Louisiana Tech University; Sharon E. Beatty, University of Alabama; Jean-Charles Chebat, HEC Montreal; Lawrence B. Chonko, University of Texas at Arlington; Patricia J. Daugherty, University of Oklahoma; Michael R. Dorsch*, Clemson University; Ronald E. Goldsmith, Florida State University; Joseph F. Hair, Jr., Kennesaw State University; Thomas N. Ingram*, Colorado State University; Thomas D. Jensen, University of Arkansas; William J. Kehoe, University of Virginia; William B. Locander, Loyola University New Orleans; Morgan P. Miles*, Georgia Southern University; E. James Randall*, Georgia Southern University; K. Sivakumar, Lehigh University
* former JMTP editor
Editorial Review Board: Douglas Amyx, Louisiana Tech University; Ismet Anitsal, Tennessee Tech University; Chad W. Autry, Texas Christian University; Thomas L. Baker, Clemson University; Artur Baldauf, University of Bern; Yeqing Bao, University of Alabama at Huntsville; Mathew J. Bernthal, University of South Carolina; Adilson Borges, Reims Management School; David J. Burns, Xavier University; Francois A. Carrillat, HEC Montreal; Les Carlson, University of Nebraska; Joseph D. Chapman, Ball State University; Robert M. Cosenza, University of Mississippi; James M. Curran, University of South Florida-Sarasota; Pratibha A. Dabholkar, University of Tennessee; Micael Dahlen, Stockholm School of Economics; Michael F. d'Amico, University of Akron; Neel Das, Appalachian State University; J. Charlene Davis, Trinity University; Dawn R. Deeter-Schmelz, Ohio University; Susan K. DelVecchio, East Carolina University; Andrea L. Dixon, University of Cincinnati; Sean Dwyer, Louisiana Tech University; Jacqueline K. Eastman, Georgia Southern University; M. Krishna Erramilli, Illinois Institute of Technology; Hooman Estelami, Fordham University; Karen E. Flaherty, Oklahoma State University; John B. Ford, Old Dominion University; Gary L. Frankwick, Oklahoma State University; Jule B. Gassenheimer, Rollins College; Kenneth C. Gehrt, San Jose State University; Richard Gooner, East Carolina University; Stephen J. Grove, Clemson University; Rajesh Gulati, Saint Cloud State University; Eric G. Harris, Pittsburgh State University; Diana L. Haytko, Missouri State University; Andreas Herrman, University of St. Gallen; Betsy Bugg Holloway, Samford University; Christopher D. Hopkins, Clemson University; Jianwei Hou, Minnesota State University - Mankato; Claes M. Hultman, Orebro University; Gary L. Hunter, Illinois State University; Michael R. Hyman, New Mexico State University; Rajesh Iyer, Bradley University; Donald W. Jackson, Arizona State University; Fernando Jaramillo, University of Texas at Arlington; Michael A. Jones, University of Tennessee at Chattanooga; Scott Keller, University of West Florida; Scott W. Kelley, University of Kentucky; Karen Norman Kennedy, University of Alabam - Birmingham; Anthony H. Kerr, Southern Louisiana University; Russell N. Laczniak, Iowa State University; Timothy Landry, University of North Alabama; Barry E. Langford, Florida Gulf Coast University; Nicholas J. Lee, Aston University; William C. Lesch, University of North Dakota; Gerrad Macintosh, North Dakota State University; Bulent Menguc, Brock University; Alma Mintu-Wimsatt, Texas A&M University-Commerce; Jay P. Mulki, Northeastern University; Michael Musante, Quinnipiac University; David J. Ortinau, University of South Florida; Charles E. Pettijohn, Missouri State University; Michael Jay Polonsky, Deakin University; Stephen S. Porter, Wichita State University; Richard J. Rexeisen, University of St. Thomas; Leroy Robinson, Jr., University of Houston-Clear Lake; Amy Risch Rodie, University of Nebraska at Omaha; Andrew J. Rohm, Northwestern University; Brian N. Rutherford, Purdue University; Jeffery K. Sager, University of North Texas; Charles H. Schwepker, Jr., Central Missouri State University; C. David Shepherd, Kennesaw State University; Nader H. Shooshtari, University of Montana; Jeremy J. Sierra, Texas State University-San Marcos; Elnora W. Stuart, University of South Carolina Upstate; John F. Tanner, Baylor University; Peter K. Tat, University of Memphis; Charles R. Taylor, Villanova University; John E. Timmerman, The Citadel; Robert L. Underwood, Furman University; Arturo Z. Vasquez-Parraga, University of Texas-Pan American; Judy A. Wagner, East Carolina University; Michael R. Williams, Illinois State University; Elizabeth J. Wilson, Suffolk University; John Andy Wood, West Virginia University; Robert S. Yeh, State University of New York-Utica

Table of Contents
 Summer 2010
Vol. 18 No. 03

Social and Equity Inferences in Customers' Evaluation of Services
Kevin E. Voss and Fernando R. Jiménez 219
The Impact of Sales Failure on Attributions Made by "Resource-Challenged" and "Resource-Secure" Salespeople
Michael Mayo and Michael L. Mallin 233
Can Hedonic Store Environments Help Retailers Overcome Low Store Accessibility?
Christy Ashley, Mark Ligas, and Arjun Chaudhuri 249
Accentuate the Positive: Elderly Responses to Health Communications
Rama K. Jayanti 263
RESEARCH NOTES
To Delight, or Not to Delight? This Is the Question Service Firms Must Address
Donald C. Barnes, Michelle Bednarz Beauchamp, and Cynthia Webster 275
Designing Web Surveys in Marketing Research: Does Use of Forced Answering Affect Completion Rates?
Gerald Albaum, Catherine A. Roster, James Wiley, John Rossiter, and Scott M. Smith 285

 
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