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Marketing Education Review: The Journal for the Scholarship of Marketing Education
Editor: Brian A. Vander Schee, Aurora University ( MER@aurora.edu ) Case Section Co-Editor: Pamela Kennett-Hensel, University of New Orleans Case Section Co-Editor: Julie Sneath, University of South Alabama Web Site Manager: Brent Smith, Saint Joseph's University
The focus of Marketing Education Review is to promote innovative approaches to curriculum, course design, instruction, student learning and faculty development. It welcomes submissions from a broad range of research methodologies in marketing education. In all cases, innovation and assessment serve as hallmarks of the journal. MER is proudly sponsored by the Society for Marketing Advances. Members of SMA receive an online subscription to MER as part of their annual dues. For more information visit www.marketingadvances.org. "If you are a marketing educator, you need to be reading Marketing Education Review. It is an excellent source of information on teaching innovations, and has many ideas that can improve your teaching approaches as well as your student evaluations. Regularly reviewing the articles can help you to develop your teaching skills on an ongoing basis, and close inspection of the annual spring issue on teaching innovations is a must!" -Joseph Hair, Jr., Kennesaw State University "Faced with rising student expectations, academics are under increasing pressure to 'raise their game' and improve their teaching skills. Fortunately, MER provides academics with an endless well of great and innovative ideas so that they can offer students a valuable learning experience without losing rigour in the classroom. MER is therefore an essential reading for all of us." -Thorsten Gruber, Loughborough University, UK "Marketing Education Review has become the journal of choice for those who wish to disseminate their research on marketing education topics. MER contains the latest advances and insights on marketing education and provides many contributions that can be applied directly toward enhancing classroom success." -O.C. Ferrell, University of New Mexico Click here to view a sample issue online. |
| ISSN: | Current volume: | Frequency Per Year: |
| 1052-8008 | Vol. 22, No. 3 (Fall 2012 - Summer 2013) | 3 |
| U.S. Individual Subscription Rate: $55.00 | |
| U.S. Institutional Subscription Rate: $168.00 | |
| Foreign Individual Subscription Rate: $75.00 | |
| Foreign Institutional Subscription Rate: $200.00 |
Daniel Butler, Auburn University; Irvine Bud Clarke III, James Madison University; Dawn Deeter-Schmelz, Kansas State University; Mitch Griffin, Bradley University; Paul J. Hensel, University of New Orleans; Doug Hoffman*, Colorado State University; Rhea Ingram, Auburn University Montgomery; Raymond W. LaForge (Founding Editor), University of Louisville; Pookie Sautter*, New Mexico State University; John F. Jeff Tanner, Jr., Baylor University
former MER editor
Case Section Editorial Review Board: Steve Clinton, Robert Morris University; Elyria Kemp, Texas State University--San Marcos; Mark Leach, Loyola Marymount University; Tara Lopez, Southeastern Louisiana University; Kyeong Sam Min, University of New Orleans; Susan Sieloff, Northeastern University; Harlan Spotts, Western New England College; Barbara Ross Wolldridge, University of Texas at Tyler; Robert Young, Northeastern University
Editorial Review Board: Avery Abernethy, Auburn University; Tim W. Aurand, Northern Illinois University; Gregory S. Black, Metropolitan State University of Denver; Vicky L. Crittenden, Boston College; J. Charlene Davis, Trinity University; Joel R. Evans, Hofstra University; Linda Ferrell, University of New Mexico; O.C. Ferrell, University of New Mexico; John B. Ford, Old Dominion University; PJ Forrest, Alcorn State University; Lawrence L. Garber, Jr., Elon University, IMT Ghaziabad, India; Timothy R. Graeff, Middle Tennessee State University; Kevin Gwinner, Kansas State University; Tracy Harwood, De Montfort University, United Kingdom; Lucy L. Henke, University of Louisiana--Lafayette; Earl Honeycutt, Elon University; Vince Howe, University of North Carolina--Wilmington; Rajesh Iyer, Bradley University; Kimberly Judson, Illinois State University; Astrid L. Keel, Auburn University; Nicole Kirpalani, LIM College; Gary H. Kritz, Seton Hall University; Felicia G. Lassk, Northeastern University; Debra Anne Laverie, Texas Tech University; Annie H. Liu, Victoria University of Wellington, New Zealand; Hector R. Lozada, Seton Hall University; Li-Wei Mai, University of Westminster, United Kingdom; Denny E. McCorkle, University of Northern Colorado; Tracy Meyer, University of North Carolina Wilmington; Sarath Nonis, Arkansas State University; Pallab Paul, University of Denver; Michael Polonsky, Deakin University, Australia; Kelly Price, East Tennessee State University; William M. Pride, Texas A&M University; Regina Schlee, Seattle Pacific University; Kirby Shannahan, Memorial University of Newfoundland, Canada; Jeremy J. Sierra, Texas State University--San Marcos; Brent Smith, Saint Joseph's University; Roxanne Stell, Northern Arizona University; Karen C. Stone, Southern New Hampshire University; Scott R. Swanson, University of Wisconsin--Eau Claire; Amy Morgan Tomas, University of Vermont; Jeff Totten, McNeese State University; L.P. Douglas Tseng, Portland State University; Tracy Tuten, East Carolina University; Stuart Van Auken, Florida Gulf Coast University; Yi Wang, University of Westminster, United Kingdom; Joel Whalen, DePaul University; Kathryn Franzer Winsted, Pace University
Fall 2012
Vol. 22 No. 3
| From the Editors | |
| 199 | |
| The Adoption of Social Media as Educational Technology Among Marketing Educators | |
| Tracy Tuten and Melanie Marks | 201 |
| The Intercollegiate Ethics Bowl: An Active Learning Experience | |
| Tracy Meyer | 215 |
| Course Development in Socially Responsible Advertising and Promotion: An Interdisciplinary and Stakeholder Approach | |
| Karen H. Hyllegard, Jennifer Paff Ogle, Nancy A. Rudd, Mary A. Littrell, and Marianne Bickle | 225 |
| Learning Marketing Accounting Skills in the Introductory Marketing Course: The Development, Use, and Acceptance of a Self-Study Tutorial | |
| Yi Ju Chen, Barnett Greenberg, Peter Dickson, and Jonathan Goodrich | 241 |
| Marketing Internships: How Values and Search Strategies Differ Across the Student Employer Dyad | |
| Scott R. Swanson and Chuck Tomkovick | 251 |
| Marketing Academics Perceptions of the Peer Review Process | |
| Marketing Academics Perceptions of the Peer Review Process | 263 |
| CASE STUDY | |
| Bayou Vista: A Market-Driven Development | |
| G. Martin Izzo and Elisabeth J. Teal | 279 |
| Index to Volume 22 | |
| 293 |
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