M.E. Sharpe, Inc. - Journal of Advertising Advertising Rates

Journal of Advertising Advertising Rates

Advertising Contact: Barbara Ladd
Tel: 914-273-1800 / Fax: 914-273-2106
E-mail: bladd@mesharpe.com
Rates effective January 2006

Space	Ad Size	Rates	4x Contract
Full page	7" x 9-3/4"	$ 300	$960
Half page horizontal	4.625“ x7“	$ 200	$640
Half page vertical	3-1/2" x 9-1/4"	$ 200	$640
Outside back cover, 2-color*	7” x 9-3/4”	$450	no contract available

*Must use blue (pms 308) and red (pms 1805) — no black! Send disk with original file, fonts, art,
and separations.

MECHANICAL REQUIREMENTS

Trim size: 8-3/8" x 10-3/4” — no bleed.
Preferred formats: PDF or tiff files are preferred. Please • be sure to imbed fonts and art • also, advise which version of Acrobat is used • and include a proof copy of your ad. Black and white only. 133-line screen. Files may be sent by email to: bladd@mesharpe.com; fax proof copy to B. Ladd at 914-273-2106. Or, send file on a disk or CD-ROM together with a proof copy to: B. Ladd, Advertising Manager, M.E. Sharpe Inc., 80 Business Park Drive, Armonk, NY 10504.
Other: Advertisers will be charged $40 on ads sent as camera-ready or film.

CLOSING DATES

Reservations Materials

Spring January 15 February 15

Summer April 15 May 15

Fall July 15 August 15

Winter October 15 November 15

COPY AND CONTRACT REGULATIONS
Advertising content is subject to approval of the publisher. Advertiser and advertising agency assume liability for ad content and for any claims arising.

COMMISSIONS, DISCOUNTS, FEES
Standard 15% commission to recognized agencies.
Multiple page discount: 10% on two or more full pages in a single issue.
Quantity discount: 20% by contract for four consecutive issues.
First-time advertisers must prepay. Payment should be made by check or money order in U.S. funds drawn on a U.S. bank, or with any of these major credit cards: American Express, Mastercard, and Visa.